Market Research has always been essential since the inception of transnational existence. Whatever you proffer against any kind of human benefit, you need to identify first where does the potential demand of your offering exists?
At Online Education Consultancy, the best team of available experts in this domain harnesses our long-standing expertise in data and content methods and analytics to employ techniques customized to your specific concerns regarding present and future market, trade, or target audience.
Following some of the tested mechanisms are mentioned by which we gather the relevant data to reach your preferred niche:
- Trend analysis
- Conjoint analysis
- Gap analysis
- Max-diff analysis
- Text and content analysis
- Video content analysis
- Turf analysis
- SWOT analysis
Unlike firms that focus solely on market research, we offer our clients more than the typical surveys, interviews, focus groups, and field trials. Our analysts apply radical analytic techniques from applied economics, computer science, and research psychology to help you develop an intimate understanding of your market and so marketing research firms themselves comprise one of our major client bases, when you hire these firms, it may be us that is informing your operational and strategic marketing decision making.
Our brilliant team of mavens has expertise with virtually every relevant statistical methodology, across a broad range of quantitative experimental designs, and with all statistical software packages.
Because of our dual focus on both statistical consulting and qualitative research and analysis, we’re also experts in analyzing qualitative content–whether that takes the form of open-ended research questions, interview or focus group transcripts, or supplemental analysis and coding of video footage or other observations.
We guarantee that all of your research-related concerns and forecasting questions will so appropriately be articulated and answered properly if you happen to choose to work with our professionals.
When it comes to the analysis itself, we are equally comfortable with conventional market analytic approaches and advanced high-dimension methodologies. We always gather an appropriate sample size to obtain robust results, and that your collected data will be analyzed optimally.
As part of our customized approach, we provide you with a dedicated team of subject matter experts and meteorologists available to answer all of your questions.
We can assist you from the design of your market research–initial methodology and survey development – through designing and implementing the optimal analysis plan, performing your analysis and providing a comprehensive, publication-ready write-up of your results.
We are in a unique position to apply our elite expertise across quantitative and qualitative data-set development and analysis methodologies to help firms, agencies, and non-profits better understand their clientele and target audiences.
Paid Marketing Research Procedure at Online Education Consultancy
No matter how broad or narrow the methodological and analytic options for addressing your market research questions may be, we work with you to develop a customized approach – so that each specific piece of information you would like to have about your market or target audience, you get.
Defining the Project
That said, most clients approach us with a bias toward a certain sampling procedure or analysis protocol, but after our preliminary, pro-bono advisory session you will understand the full range of options available to you for better understanding your current and future market.
Our support often begins with a preliminary and complimentary advisory session, either a review of the proposed market research design approach or, if you do not yet have an idea about how best to understand your present and future market or target audience, we begin with market research needs assessment and feasibility review so that we can determine, together, what the best approach is for your firm or agency.
We understand full well that such perfection is purely theoretical and unattainable in real life, that does not mean that we strive to develop the best understanding of your market or target audience as the data will allow.
We work with you to determine and refine samples and methodologies that are unbiased, accurate, and representative of your target population and overarching market research goals.
Our goal at Online Education Consultancy is what economists refer to as perfect information, with which you can predict market behavior with 100% certainty.
Market Research and Design
Will a multiple-choice survey best suit your needs? Or is it important to include open-ended questions as well? These are the key questions that are needed to be addressed before designing a paid marketing research mechanism.
Our team can help you determine whether a quantitative, qualitative, or mixed survey is most appropriate for your market research goals.
For those still selecting or developing a unique survey tool, our research instrument design will ensure that your marketing research delivers accurate and practical results.
We’ll help you specify your variables and determine whether a Likert scale, categorical options, or another question format are ideal for your purposes. Our experts will also help you select questions to eliminate bias from your survey responses.
Depending on the organizational structure of your firm, we implement sub sample selection and extrapolation due to differences in branch employee demographics.
Moreover, we provide more typical survey sampling and analysis methodologies, we have specialized expertise in employee survey implementation. We conduct site visits and focus group interviews, and work in association with relevant personnel at the client firm in order to best understand the results desired from the survey.
Analysis and Interpretation
Our analysts use your data to generate practical insights for your firm. We can estimate your clients’ utility functions with MaxDiff analysis, Hierarchical Bayesian modeling, logistic regression, or generalized linear modeling.
Our team is experienced in working with many analytical software programs, including SPSS, SAS, STATA, and R for statistical analysis, and LISREL, AMOS, and EQS for structural equation modeling.
When the time comes for analysis, our methodological background in both statistical and qualitative research our team of scholars enables us to both report findings and provide an in-depth discussion of their implications.
If you have a specific preference or software requirement, our qualitative research team can absolutely meet your needs.
Despite the availability of customized options, we usually offer a standard qualitative research mechanism, we typically suggest the software package NVivo to our corporate and academic clients alike.
This software’s flexibility allows us to analyze data from interviews, open-ended survey question results, or focus groups transcripts, and is particularly well-suited for larger datasets, such as large questionnaire samples or across multiple focus groups. Because we provide qualitative research and analysis support for academic researchers and institutions on a regular basis, we’re also well-versed in ATLAS.ti, MAXQDA, and Dedoose, among other qualitative analysis software packages.